S.A.D Tropical Launch Party

Studio C&C would like to invite you to their S.A.D Publication Launch Party at Protein Studios in London.

Take shelter in the S.A.D Rescue Pack from Studio Calm & Collected, designed to replenish low reserves of creativity and colour for the ‘difficult’ months. S.A.D is the product of an assimilation of contemporary illustration, written articles, design and narrative art - curated by the studio into a manageable format. S.A.D is the conception of Studio C&C augmented by the work of 30 external practitioners, it’s content reflecting these artists’ interpretations of the subject matter, presenting original and untested coping mechanisms for the viewer. Don’t be S.A.D, S.A.D is here.

-Large format artist publication
-Bespoke folder pack containing extra features
-Limited to 100 numbered copies
-Risograph printed by Ditto Press

The S.A.D launch by studio C&C, in association with Protein, will provide a refuge for those suffering from the ever present winter affliction that is S.A.D. With Christmas well and truly over and the realisation that those New Years Resolutions are dead and gone, February is the peak of seasonal melancholy. Thus, this special collaborative event aims to bring a little joy back into your life. With tropical-themed cocktails courtesy of Absolut vodka and Olmeca Altos being served live on the opening night, you’re sure to beat the winter blues.

The event will feature S.A.D SKY a site specific lighting installation by environmental design consultants Max Fordham. Using daylight data captured from sun soaked summer days, Protein’s event space will be transformed into a welcome, anti-S.A.D. environment. A full day of data will be condensed into a 3-hour experience, where guests will be stimulated by illumination influenced by and incorporating the qualities of real daylight.

Date: Thursday 19th February
Time: 7-10pm
Duration: Friday 20th February-Sunday 22nd February
Live DJ Set & Steel Pan Drums
Send names to: RSVP@Prote.in

PROTEIN, 31 New Inn Yard, Shoreditch, London, EC2A 3EY


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